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Protein

Protein powders can look similar while differing in protein source, concentration, serving size, sugars and dietary suitability.

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In this guideIngredient basics, choosing & product comparison

What is protein?

Protein is an essential macronutrient made from amino acids. Protein powders provide concentrated protein from sources such as milk, soy, peas and other plants.

What does protein support?

Protein contributes to the growth and maintenance of muscle mass and helps maintain normal bones.

Amino acids and leucine

Proteins are made from amino acids. Nine are considered essential amino acids (EAAs) because the body cannot make enough of them itself. Leucine is one of the branched-chain amino acids (BCAAs) and is particularly relevant to muscle-protein synthesis.

Some protein powders publish a full amino-acid profile, but many do not. For ordinary product comparison, protein source and total protein per serving are usually more consistently available than a detailed amino-acid table.

BCAAs are leucine, isoleucine and valine. They are already present in complete proteins such as whey and soy. A separate BCAA addition does not replace a full source of essential amino acids; compare the complete protein content before focusing on added BCAAs.

How much protein do you need?

Protein needs vary with body weight, age, activity and goals. For generally healthy adults, a commonly used reference intake is 0.83 g per kg of body weight per day. For a 75 kg adult, that is approximately 62 g per day.

People doing regular resistance training may benefit from higher intakes. Around 1.4–2.0 g/kg/day is a commonly discussed sports-nutrition range, equivalent to approximately 105–150 g/day for a 75 kg person. This is context for total daily intake, not a target everyone needs to reach.

Food first, powder for convenience

Protein powder can make it easier to reach an individual daily intake, but it is not necessary when meals already provide enough protein.

“Source of protein” vs “high protein”

Source of protein requires at least 12% of the food's energy value to be provided by protein; high protein requires at least 20%.

Whey concentrate vs whey isolate

Both come from milk. Isolate is more highly refined and generally has a higher protein proportion with less accompanying fat and carbohydrate, but exact nutrition varies by product and flavour.

Plant protein powders

Common sources include soy, pea, rice, pumpkin seed and blends. Soy is a complete protein containing all essential amino acids. Other plant proteins can differ more in their amino-acid profile, which is one reason products sometimes combine several sources.

Does the protein source matter?

Protein quality depends partly on the essential amino acids it provides and how well the protein is digested. Whey is naturally rich in essential amino acids, including leucine. Soy also supplies all essential amino acids, although its amino-acid profile differs from whey. Short-term physiological responses can therefore differ, while longer-term training studies do not show a simple rule that one source always produces better results.

What about casein?

Casein is another milk protein, alongside whey. It digests more slowly than whey and is commonly sold as micellar casein powder. Both provide essential amino acids; the main practical differences are texture, digestion rate and how you prefer to use the product.

Casein often makes a thicker shake or pudding. Choose between whey and casein based on your overall protein intake, taste, dietary needs and convenience rather than assuming that one is always better.

Protein per serving vs per 100 g

Per serving shows what the labelled scoop provides. Per 100 g helps compare protein concentration when scoop sizes differ.

For example, 24 g protein in a 30 g serving equals 80 g protein per 100 g. Compare both figures to avoid mistaking a larger scoop for a more concentrated powder.

What else is in a protein powder?

Protein powders often contain more than the protein source itself. Depending on the product, the label may include flavourings, sweeteners, thickeners or emulsifiers. Some formulas also add ingredients such as creatine, free amino acids or BCAAs, digestive enzymes, vitamins or minerals.

Added ingredients are not automatically an advantage. Check what is present, how much is supplied and whether it is relevant to what you actually want from the product.

For example, some powders include creatine. Check its stated amount per serving rather than assuming that a protein-and-creatine blend supplies the same amount as a dedicated creatine product.

What should you compare?

Protein per serving

Start with the amount in the labelled serving.

Protein source and type

For example whey concentrate, whey isolate, soy isolate, pea protein or a plant blend. The source also gives useful context for the amino-acid profile.

Serving size and concentration

A larger scoop does not automatically mean a more protein-dense powder.

Other ingredients

Check added creatine, amino acids, vitamins, sweeteners and other ingredients, including their amounts.

Sugars, ingredients and dietary suitability

Check the full nutrition and ingredient labels, including allergens and vegan suitability.

Product comparison

Compare protein supplements

Compare whey protein powders

Compare labelled protein amount, serving size, protein type or source, sugars and dietary suitability. This table describes products; it does not rank them.

Compare the protein, not the scoop size alone. Start with protein per labelled serving, then check the source/type and the rest of the label.

Default order: protein per serving from lowest to highest; equal amounts alphabetically. The order is not a ranking.

ProductProtein / servingLabelled servingProtein typeSourceSugarsFormatVeganOther ingredients
Myprotein Impact Whey ProteinView product ↗22 g30 g (Vanilla)Whey protein concentrateMilk1.5 gPowderNoVanilla: soy/sunflower lecithin, flavouring, sucralose.Label source ↗
Optimum Nutrition Gold Standard 100% WheyView product ↗24 g31 g (Double Rich Chocolate example)Whey blend; isolate primaryMilk1 gPowderNoDouble Rich Chocolate: cocoa, flavourings, lecithin, acesulfame potassium.Label source ↗
Dymatize ISO100 HydrolyzedView product ↗25 g30 g (Gourmet Vanilla)Hydrolyzed whey isolate + whey isolateMilk1 gPowderNoGourmet Vanilla: flavourings, salt, soy lecithin, sucralose, steviol glycosides.Label source ↗
Myprotein Impact Whey IsolateView product ↗25 g30 g (Vanilla)Whey protein isolateMilk0.6 gPowderNoVanilla: soy/sunflower lecithin, flavouring, sucralose.Label source ↗
California Gold Nutrition SPORT Whey Protein IsolateView product ↗27 g31 g (Unflavoured)Whey protein isolateMilk0 gPowderNoUnflavoured: sunflower lecithin; no other ingredients listed.Label source ↗

Other ingredients are a summary of the stated flavour version, not a complete ingredient or allergen list. Recipes and nutrition values can differ by flavour, market and reformulation. Open the label source and check the package you buy.

Compare plant protein powders

Compare labelled protein amount, serving size, protein type or source, sugars and dietary suitability. This table describes products; it does not rank them.

Compare the protein, not the scoop size alone. Start with protein per labelled serving, then check the source/type and the rest of the label.

Default order: protein per serving from lowest to highest; equal amounts alphabetically. The order is not a ranking.

ProductProtein / servingLabelled servingProtein typeSourceSugarsFormatVeganOther ingredients
NOW Sports Organic Plant ProteinView product ↗21 g38 g (Creamy Chocolate)Plant protein blendPea, pumpkin seed & hemp4 gPowderYesCreamy Chocolate: beet sugar, chocolate/vanilla flavours, cocoa, gum acacia, stevia, sea salt.Label source ↗
Orgain Organic Protein Plant BasedView product ↗21 gLabelled serving (Vanilla Bean)Plant protein blendPea, brown rice, mung bean & chia<1 g (Vanilla Bean example)PowderYesVanilla Bean: natural flavours, creamer blend, agave inulin, stevia, acacia/guar/xanthan gums, sea salt.Label source ↗
Garden of Life RAW Organic ProteinView product ↗22 gLabelled serving (Vanilla Chai)Plant protein blendMultiple sprouted plant proteinsCheck flavour labelPowderYesVanilla Chai: added vitamins, probiotics and digestive enzymes; see the full flavour label.Label source ↗
Myprotein Impact Plant ProteinView product ↗22 g30 g (Vanilla, new recipe)Plant protein blendPea & fava bean<0.5 gPowderYesVanilla (new recipe): flavourings, xanthan gum, salt, sucralose.Label source ↗
Myprotein Impact Soy ProteinView product ↗23 g30 g (Chocolate)Soy protein isolateSoy<0.5 gPowderYesChocolate: cocoa, natural flavourings, xanthan gum, salt, sucralose, acesulfame K, silicon dioxide.Label source ↗
NOW Sports Pea ProteinView product ↗24 g33 g (Unflavoured)Pea proteinYellow peaCheck current labelPowderYesUnflavoured: none; yellow pea protein isolate is the only listed ingredient.Label source ↗

Other ingredients are a summary of the stated flavour version, not a complete ingredient or allergen list. Recipes and nutrition values can differ by flavour, market and reformulation. Open the label source and check the package you buy.

EU health claim details
✓

Authorised health claims

EU-authorised health claims (Article 13)
3 authorised
●  Protein contributes to a growth in muscle mass.Muscle mass · General population
Claim type
Health functions (Health functions)

Condition of use
The claim may be used only for food which is at least a source of protein.

EFSA / scientific assessment
EU health-claim assessment / applicable EU legal act

EU legal source
Applicable EU health-claim legislation
●  Protein contributes to the maintenance of muscle mass.Muscle mass · General population
Claim type
Health functions (Health functions)

Condition of use
The claim may be used only for food which is at least a source of protein.

EFSA / scientific assessment
EU health-claim assessment / applicable EU legal act

EU legal source
Applicable EU health-claim legislation
●  Protein contributes to the maintenance of normal bones.Bones · General population
Claim type
Health functions (Health functions)

Condition of use
The claim may be used only for food which is at least a source of protein.

EFSA / scientific assessment
EU health-claim assessment / applicable EU legal act

EU legal source
Applicable EU health-claim legislation
×

Other assessed health claims (3)

Not authorised for use in the EU
View claims ↓
A non-authorised claim is not automatically the same as a scientifically disproven claim. Open a claim to see the recorded reason or source details where available.
●  Whey protein promotes satiety or helps you feel fuller for longer. (Whey protein-specific claim)Satiety · General population
Claim type
Health functions (Health functions)

Condition of use
—

EFSA / scientific assessment
EFSA Journal 2010;8(10):1818

EU legal source
—

Additional statement / restriction
Non-authorised: the claimed effect was not substantiated on the basis of the scientific evidence assessed. · EU Register entry 425
●  Combined with exercise and a hypercaloric diet, whey protein supports muscle growth. (Whey protein-specific claim)Muscle mass · General population
Claim type
Health functions (Health functions)

Condition of use
—

EFSA / scientific assessment
EFSA Journal 2010;8(10):1818

EU legal source
—

Additional statement / restriction
Non-authorised: the claimed effect was not substantiated on the basis of the scientific evidence assessed. · EU Register entry 419
●  Combined with exercise and a hypocaloric diet, whey protein supports fat loss goals. (Whey protein-specific claim)Body fat · General population
Claim type
Health functions (Health functions)

Condition of use
—

EFSA / scientific assessment
EFSA Journal 2010;8(10):1818

EU legal source
—

Additional statement / restriction
Non-authorised: the claimed effect was not substantiated on the basis of the scientific evidence assessed. · EU Register entry 420

Regulatory details

Check how the claims on this page are classified and where their regulatory information comes from.

View page-level details
Ingredient
Protein
Category
Other
NRV
— · no EU NRV established
Authorised claims
3
Other assessed claims
3
Claim framework
EU nutrition and health claims framework. Individual claim cards show the specific claim type, conditions of use, EFSA reference and legal source available in the version data.

Tip: expand any claim above for its claim-specific source details. The European Commission's EU Register is an information service; legal acts are the authoritative source for legal requirements, and some pending claims are not shown in the Register.

Sources

Sources & further reading